Distribution and Marketing
Films are delivered to audiences through many ways. Some of those can be cinema bookings, shipping film reels to around the world, digital download. Advertising such as posters, trailers, web coverage, TV appearances from lead actors, preview evenings, press packs, radio, social networking and competitions.
Exhibition
Films can be viewed by audiences in many different ways, some of these ways are in cinema's, at home when you are watching a DVD or watching it on TV, laptop my downloading it, netflix or lovefilm accounts, box office (which is part of TV) and awards such as the BAFTA'S and Oscars.
Convergence
Convergence is the joining of two types of media. For example, most mobile phones these days can use internet access, online TV catchup and many other ways.
How was Slumdog Millionare distributed
Pathe was launching a new independent movie in the UK: Slumdog Millionaire.
They wanted to use online marketing to build awareness with the public while also targeting niche audiences such as people who loved indian movies. Pathe were worried about the fact that they couldn't pay for the distribution and could use their cost effectively
Slumdog millionaire became successful through adverts, and this then increased the buzz around it, so more and more people wanted to see it. Slumdog Millionaire ended up being one of the biggest selling blockbuster movies of the year earning over $234 million dollars. It was targeted to only be released in 6 major countries, but in the end was shown across the world because of the popularity.
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