Positive points
- 21 million adverts were views by the main target audience and all for free
- Tug are working with Pathe for other projects in the future. Tug also improve their website every week and update it.
- Google allowed a click to play trailer ads, where Pathe only paid Google if the trailer was used.
- Tug are working with Pathe for other projects in the future. Tug also improve their website every week and update it.
- Google allowed a click to play trailer ads, where Pathe only paid Google if the trailer was used.
- They won 7 BAFTA's and 8 Oscars.
Negative Points
- They only had about 5 weeks of intensive marketing research to do, if they had longer time, then they would of reached a bigger target audience.
Interesting
- A PCC (pay per click) scheme was used by major UK search engines such as Google, Bing, etc and this focused on key words such as Pathe, Bollywood, Danny Boyle, Slumdog and Indie Movies
- 75,000 new visitors clicked onto slumdogmillionairemovie.co.uk through PPC scheme
More than 21 million adverts were viewed by target audiences, at £5 per click, that would have cost over £100,000.
- 73,000 audience members viewed the trailer
More than 21 million adverts were viewed by target audiences, at £5 per click, that would have cost over £100,000.
- 73,000 audience members viewed the trailer
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